Effective Date: February 19, 2020

1. Introduction


We at GrassRoutes know you care about how your personally identifiable information is used and shared, and we take your privacy seriously.  Please read the following to learn more about our Privacy Policy (the “Policy”). By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways. The Services includes any website, mobile application, or internet services under GrassRoutes’ control. Any capitalized terms that are not defined in this Policy are defined in our Terms of Service.


2. About GrassRoutes


GrassRoutes provides tools and services to aid candidates and their campaigns, as well as organizations, during election seasons (each, a “Client”). GrassRoutes maintains, processes, stores, and transmits data for the Clients that use the Services, as well as for campaign personnel and volunteers (each a “Volunteer,” and together with the Client, “Users”). This information will be collected and held in accordance with applicable law.   References in this Policy to “you” and “your” and other similar terms refer to each applicable category of Users.


3. Information Collected


  1. Voluntarily disclosed information. When you use the Services, you will have the opportunity to provide us with some information directly. For example, some functions of the Services require you to register for an account, where we may ask you for your email address and preferred username. As another example, we may also collect other information you directly give us as you build your profile through the Services, such as your name, demographic information, and phone number.


When using the Services, Clients may provide information about other Users. It is the Client’s responsibility to collect and use that information in accordance with applicable law, including, for example, providing appropriate notice to the Users.


Certain parts of the Services also allow you to upload or post User Content, including notes about voters, responses to survey questions, and likelihood of voting in favor of the Client. Please note that any User Content you post may be publicly available and viewable by others using the Services. Section 5 of this Policy explains how information you submit to the Services may be shared or available to third parties. GrassRoutes recommends that you not post any sensitive personally identifiable information, such as credit card numbers or your Social Security Number, as that information may be seen by others.


GrassRoutes may collect and receive information about individuals from third party data providers. For example, we may receive voting registration information from state voting record databases through public access requests or otherwise. We may also obtain demographic information about third parties from outside sources. We will treat this information in accordance with any agreements entered into with third parties and in accordance with applicable law.


In order to use our Services, you may be asked to provide certain financial information so that you can be charged for the Services that you have purchased. Please note that your financial information will be collected by a third party payment processor that we have engaged to handle our financial transactions, and we will not have access to your financial information.


  1. Automatically collected information. Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, “cookie” information, the type of browser and/or device you’re using to access our Services, and the page or feature you requested. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people.  You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.  If you click on a link to a third party website or service, a third party may also transmit cookies to you.  This Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices.  Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services, and those third parties may not honor “Do Not Track” requests you have set using your browser or device.


We may receive a confirmation when you open an email from us. This confirmation helps us make our communications with you more interesting and improve our services.


We may use this data to customize content for you that we think you might like, based on your usage patterns.  We may also use it to improve the Services – for example, this data can tell us how often Users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many Users as possible.  


4. Use of Collected Information


GrassRoutes may use any information collected or provided by Users and Clients as directed by our Clients and for internal purposes related to the Services. We may provide any of this information collected to third parties as directed by our Clients and/or in order to facilitate or improve the Services. Every Client and User represents and warrants that they have the right to use and disclose information they provide to GrassRoutes, including but not limited to, (A) the right to use that information with the Services, and (B) the right to use any additional voter files or voter information furnished by the Client or User.

GrassRoutes may use information collected or provided to enable us to communicate with Users. We may contact Users by using contact information provided to verify accounts and for informational or other operational purposes, such as account management, customer service, system maintenance, and other Services.


GrassRoutes may also use information collected or provided to email marketing content to Users.


5. Disclosure of Information.


  • Our Providers. We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. For example, we may use a payment processing company to receive and process your credit card transactions for us. Unless we tell you differently, our agents do not have any right to use the personally identifiable information we share with them beyond what is necessary to assist us.

  • Other Users. We may display information provided by Clients and other Users to other Users affiliated with Clients. Please note that if you submit any of your own personally identifiable information to a portion of the Services that is accessible by other Users, those other Users will be able to see that personally identifiable information. Accordingly, only include information in these submissions that you are comfortable sharing with third parties.

  • De-Identified Information. We may de-identify your personally identifiable information so that you are not identified as an individual, and provide that information to our partners. We may also provide aggregate usage information to our partners (or allow partners to collect that information from you), who may use the information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage or de-identified information to a partner (or allow a partner to collect that information) in a manner that would identify you as an individual person.

  • Business Transfers. We may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into those transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personally identifiable information could be one of the assets transferred to or acquired by a third party.

  • Legal Compliance. We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms of Service  and other agreements; or protect the rights, property, or safety of GrassRoutes, our employees, our users, or others. 

6. Security Disclaimer. We endeavor to protect the privacy of your account and other personally identifiable information we hold in our records, but unfortunately, we cannot guarantee complete security.  Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time.


7. Modification/Deletion of Information. You may access, and, in some cases, edit or delete the following information you’ve provided to us:


  1. name and password

  2. email address

  3. location

  4. User profile information, including images and videos you have uploaded to the site.


The information you can view, update, and delete may change as the Services change.  If you have any questions about viewing or updating information we have on file about you, please contact us at


Finally, if you request, we will remove your name and all other personally identifiable information that you have provided from the Services.  Please understand, however, that it may be impossible to delete this information completely, due to backups and records of deletions. In addition, please understand that, if you request removal of your information, you will be unable to utilize associated features of the Services.  You may not request the removal of de-identified, anonymous, or aggregate data from our databases.


8. Age of Users. Children under the age of 13 are not permitted to use, access or register for the Services in any way. We do not knowingly collect or solicit information from anyone under the age of 13. If we learn that we have collected personally identifiable information from a child under the age of 13, we will delete that information as quickly as possible.


9. Changes to Policy. We’re constantly trying to improve our Services, so we may need to change this Policy from time to time as well, but we will alert you to changes by placing a notice on our website, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to the Policy in effect at the time the information is used.


10. Contact Us. If you have any questions about the Privacy Policy, please do not hesitate to contact us at